What is SAP? Systems Applications and Products in Data Processing (SAP) is the name of an ERP program developed by a German company in 1972. The company was originally called “System Analysis Program Development” (Systemanalyse Programmentwicklung) which was later abbreviated as SAP, the same as the name of the program. It began as a small … Read more
Advantages and Disadvantages of Salesforce Salesforce, a popular customer relationship management platform, is used by thousands of small and large businesses and organisations in various industries. It has several features tailored to the needs of sales and marketing professionals. This cloud-based CRM application addresses client concerns while also assisting businesses in running more efficiently and … Read more
How To Do Email Marketing The Right Way? Email marketing is a critical component of your marketing strategy for promoting your company to customers on your email list. Sometimes, your marketing initiatives go in vain since you are not doing them the right way. Every organisation wants its efforts to be successful, so it is … Read more
What is a Digital Experience Platform (DXP)? In today’s digital world, organisations stay competitive through constant communication with their consumers and building relationships with them. They speak with content and listen to data. The Digital Experience Platform provides businesses with a comprehensive set of tools to help them build lasting relationships with their targeted audiences. … Read more
SAP CRM vs Salesforce: What is Better? SAP and Salesforce are famous and influential customer relationship management (CRM) software. There can be a lot of difficulty in deciding between them. There are many CRMs available on the market, and each differs from the others. Just because they disagree, one cannot say that one is better. … Read more