Copy Writing vs Content Writing: What is the Difference?
Copywriting and content writing are two inevitable writing careers essential for a successful marketing strategy. Sometimes, you may misunderstand both of them as similar. But it is not true because they require very different skill sets. These two forms of writing have many other purposes, which frequently alter the intent of the words.
Copywriters’ ultimate goal is to get the reader to take action, whereas content writers strive to build credibility and trust with their audience. As both of them have significance in your digital marketing strategies, it is necessary to know how they differ so that you can determine which will best suit your business needs. In this article, you will have a closer look at the differences between them.
Key Differences You Should Know About
If you are unfamiliar with the concept of content marketing, it is easy to mix up content writing and copywriting. While both serve an essential purpose, they aren’t the same thing. They differ in the following ways:
- The intent of the Writing
- Form of Writing
- Writer’s Mentality
- Search Engine Optimisation (SEO)
- Success Metrics
1. The intent of the Writing
As said earlier, the intent or purpose of copywriting and content writing differ. Content serves to inform, educate, entertain, or instruct readers. In contrast, a copy is used to market your brand to your intended audience. The goal of copywriters is to compel readers to take action immediately.
For instance, they will encourage readers to purchase a product, subscribe to a newsletter, or download something. They create a sense of urgency and inspire the emotional responses of the readers. Content writers, on the other hand, aim to develop a receptive audience. They want to build credibility and present the brand as a trustworthy information source.
2. Form of Writing
Copywriters are in charge of crafting short-form persuasive copy, such as digital ads, billboards, emails, and other places that turn visitors into customers. They will keep their texts brief enough to capture the attention of visitors to your website.
Content writers, on the other hand, create long-form, informative and engaging content for your audience, such as long and short-form blogs, ebooks, and whitepapers. It will be at least 500 words, with the ideal length ranging from 2,100 to 2,400 words. Usually, it is more in-depth information that explains a procedure or business issue; readers may find it interesting and valuable enough to keep reading.
When writing content, grammar is usually more crucial than when writing copy. A style guide, like the Chicago Manual of Style or the Associated Press (AP) Stylebook, is generally followed when writing. Publishing content that is grammatically accurate aids clients in building trust with their clientele.
Copywriters, on the other hand, frequently modify grammar rules in order to elicit the desired response from the client. Slogans, billboards, and social media captions often suit incomplete sentences, and succinct, informal writing frequently complements the client’s aim and brand.
4. Writer’s Mentality
Copywriters tend to concentrate more on sales strategies because the purpose of the copy is to turn readers into customers. They create copy based on what drives consumer behaviour, taking context, feelings, and values into account to create language that encourages action.
Content writers seldom use direct sales techniques. Instead, they concentrate on what can improve the reader’s life. They focus more on the nuance and clarity of their writing than on the psychology of their customers.
5. Search Engine Optimisation
Content writing aims to rank highly in the SERPs, which results in driving organic traffic to the business website. For businesses that prioritise SEO, it will be more useful since the content is filled with more keywords, which will provide the readers with targeted information that aligns with their needs. It can also use backlinks to keep viewers interested.
- Backlinks are internal links that take readers to different pages within the same website. It has the potential to boost the site’s search engine ranking.
- By making short-form content more search engine friendly, copywriting also applies SEO principles.
- This may direct visitors to a page, like a purchase page or contact form, where they may make a decision.
- While copywriters who create digital content, like landing pages and product descriptions, still need to pay close attention to SEO, content writers tend to focus more on it.
6. Success Metrics
Sales metrics like conversion rate and customer acquisition cost are typically used to assess the effectiveness of a copy. Teams in charge of marketing and advertising can use this information to better understand how successful copy is at achieving their desired conversion rates. In the meantime, key performance indicators (KPIs) such as clickthrough, bounce, and open rates are crucial when assessing content.
You can evaluate how engaged your audience is with your content by looking at these numbers. Since copywriting seeks to produce immediate results, success is frequently easier to gauge. Gradually building consumer trust is the goal of content writing, which is a long-term approach. As a result, measuring its success right away can be difficult.
Your business needs to choose the right type of writer for its content strategy in order to build its online presence and reach its target audience. You can build trust with your audience by sharing fresh content from a content writer. It is not uncommon for a copywriter to deliver a punchy sales email that will make prospects click, craft attractive product descriptions, or craft a snappy one-liner that will grab their attention on the first read. So, decide what strategy is best for you based on your present needs using the information in the article.
Hi, my name is Rahil. I work at YUHIRO Global and I help web agencies and software companies from Europe to build developer teams in India.