Website Relaunch: How To Do It The Right Way

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Website Relaunch: How To Do It The Right Way

Every website needs a relaunch from time to time, both in the technical and structural aspects. It can help to improve the user experience, boost search engine rankings, and increase sales. It is essential to plan it carefully, as any changes can cause disruption. Relaunching a website is an exciting task, a fantastic opportunity, and a significant amount of work.

The relaunched website should be a better, more updated version of itself, which should generate the kind of traffic you need to expand your company. It will help you see what needs to be added to the site according to the existing market and successfully fill those holes. Here are five ways you can do it correctly:

  • Understand Your Website Visitors
  • Do The Mobile Optimisation
  • Make It SEO-Friendly
  • Understand Your Competitors
  • Plan The Redesign Systematically

1. Understand Your Website Visitors

Always make sure to think of the visitors to your site while redesigning it. As you know, a prospect’s digital footprint allows you to follow everything they do on a website. Try learning more about the users’ origins, clicks, actions, and other details by utilising Google Analytics and adding tags to specific pages.

  • Observing how well they are led or can be led through the primary pages for efficient lead generation is your task when tracking their footprint. 
  • Utilise user interactions and feedback to determine what content needs to be added and what needs to be fixed on the website.
  • Real customer interactions through chatbots, one-on-one calls, emails and live chats will significantly help.
  • Your users are the best people to determine what works for your online business.
  • Tell them what sets you apart from the competition and what your value propositions are.

2. Do The Mobile Optimisation

While redesigning, mobile optimisation is a crucial step, which means your website should also provide an excellent mobile experience to the users. It will benefit them to navigate, select and buy your product or services directly through their mobile. You know, users are increasingly using mobile devices to access websites.

Thus, you must ensure the site is responsive and mobile-friendly. Additionally, you should provide users with a seamless experience across all devices. Scale yours to adapt automatically to the screen size it is viewing on. Nevertheless, dynamic serving guarantees that your user sees the most relevant content first.

3. Make It SEO-Friendly

Remember to stay in line with all the latest SEO practices while relaunching your website. If not, it will negatively impact the link authority of your site and the ranking you have gradually earned. Therefore, a relaunch’s success primarily hinges on how well you rank in search engine results pages (SERPs), for which you must adhere to industry best practices in SEO. So here are some of the tips you can use to make your site SEO-friendly:

  • See if you can outrank your competitors by comparing your keywords with theirs and trying to rank for high search volume keywords.
  • Look at suggested search terms to see what people search for related to the topic.
  • Analyse website visits versus conversions to see if the webpages align with the search intent of the keyword you want to rank the site for.
  • If the least-performing pages aren’t attracting traffic or generating leads, remove them.
  • Take advantage of your site’s best-performing content. It may be possible to apply any trick, strategy, pattern or trend you used or followed when creating that content to future content strategies.
  • Social media, niche communities, and niche communities can be used to build backlinks.

4. Understand Your Competitors

The competitors are equally important as the users. Keep an eye on them and what they are up to, and focus on how to make your site better than theirs. Always consider how you can provide better products or services than your competitors.

Look into the facts about how much traffic they capture for similar pages, their strategies, and how much and what kind of content on their website is being shared across social media. This benchmarking will help you gauge how well your site performs and how far behind industry norms it is.

5. Plan The Redesign Systematically

When redesigning a website for a relaunch, adhere to current web design trends while maintaining clear design guidelines. Give your site a professional look and present your content as effectively as possible. It ought to make a fantastic first impression.

Although your content will be helpful, users will quickly form an opinion about your site based solely on its appearance before reading it. It is easier for a new visitor to understand the purpose of your site if you leave all of your design elements in place.

So, these are some of the ways you can do the relaunch right. Other than these tips, it will take a lot more to pull off the process. It’s important to have a comprehensive plan before launching the site. This includes setting a timeline, creating a budget, and gathering feedback from stakeholders. 

After launch, it’s important to monitor the site’s performance and make necessary changes. Ensure your website relaunch is a success by doing your research and following the advice provided in this article.

Interesting Links:

The Ultimate Guide to Building a Website Redesign Strategy

Website Redesign In 2023

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